Product · Design study
Simplified ECommerce App
Mobile ecommerce app design for a niche audience: onboarding, personalised discovery, product detail, cart and account screens.
Welcome, discover, buy
Mobile screens for onboarding, personalised discovery, product detail and cart, in a bright yellow and navy system.
- scope
- UX → UI
- scope
research, flows and screens - audience
- Niche
- audience
products for a specific target group - tools
- Figma + Canva
- tools
design system and visuals
Overview.
A mobile ecommerce app concept offering niche products to a specific audience, so the experience can be simpler and more focused than a general marketplace.
The screens follow the whole path: a friendly welcome and onboarding, personalised discovery ("Find the stuff you love"), product detail, a cart and an account area, in a bright yellow and navy system.
What stood out.
- 01
Audience-led
Decisions about catalogue and layout start from a specific target group rather than a generic shopper.
- 02
Short path to purchase
Browsing, product detail and the cart are trimmed to the steps that matter.
- 03
Design system
Components and visuals built in Figma and Canva keep every screen consistent.
Have something to build?
Let’s talk.
I’m currently full-time at SaaS Labs and taking on a select number of freelance projects on the side. I’m always open to chat, connect with new people and explore new opportunities.
