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About

Engineer by training, product person by instinct. Here is the long version: who I am, where I have worked, and how to reach me.

Anubhav Ajmera

Anubhav Ajmera

Software Engineer @ SaaS Labs · India

Open for freelance work

Resume

From Mechanical Engineering to shipping software.

I’m Anubhav Ajmera, currently working as a software engineer at SaaS Labs. While my academic background may be in Mechanical Engineering, my true passion lies in creating user-centric and visually stunning digital experiences.

Throughout my journey, I’ve had the incredible opportunity to collaborate with clients across a wide range of industries, including technology startups, e-commerce, and education. Together, we’ve not only crafted exceptional digital experiences but also established strong client relationships, increased revenue, and delivered unforgettable user experiences.

But it’s not just business for me; I’m equally enthusiastic about helping individuals shine in the digital world. I offer a wide array of services, from website design and development to SEO and digital marketing. In addition to my work at SaaS Labs, I’m also a freelance professional, always on the lookout for exciting projects to sink my teeth into.

Let’s make your digital dreams a reality. 🚀

Experience.

Full-time roles and the app development work that started it all.

  1. SL

    Software Development Engineer I @ SaaS Labs

    Jul 2022 - PresentNoida (Remote)
    • Enhanced PHP APIs with NestJS, resulting in a 30% reduction in code redundancy with improved code quality and structure.
    • Streamlined Stripe API integration, achieving $2k monthly savings through risk checks at trial start & automated refund process.
    • Pioneered Amplitude integration, reducing churn by 20%, and incorporated BigQuery for data-driven decision-making.
    • Implemented data-push crons, optimizing storage, and accelerating actionable insights, reducing data team efforts by 40%.
  2. CC

    App Developer @ Coding Club BITS Pilani

    Jun 2019 - Mar 2020Pilani
    • BOSM'19 Roulette: A Virtual Betting App - An android-based mobile app for college students to bet on sports matches in BOSM'19.
    • Ideated the concept of virtual currency along with its implementation and redemption as tokens.
    • Collaborated with a team of 5 developers and designers to build the app and achieved 1500+ downloads on Google Play Store.
  3. CC

    App Dev Team Lead @ Coding Club BITS Pilani

    Mar 2020 - May 2021Pilani
    • Apogee'20: Official AR App for the Annual College Tech Fest - An AR-based android app that allows users to participate in competitions organized at different locations in a gamified way.
    • Ideated the concept of virtual coins that can be redeemed at events and contributed to UX Design.
    • Built 'Pokemon-GO' type location-based AR coin collection as an added incentive.
    • Implemented email authentication and used time-scheduling algorithms to prepare schedules based on user interests. The app wasn't published due to COVID'19.

Internships.

Product, engineering and management roles across startups, health-tech, logistics and education.

  1. IN

    Product Analyst @ InstaSell

    Dec 2021 - Jan 2022Mumbai (Remote)
    • Revamped the app with Amplitude integration, identifying 5 core customer drop-off points, boosting adoption by 30%.
    • Orchestrated the competitive research and enhancement of user experience, resulting in a notable 80% increase in MRR.
    • Elevated user retention by 15% through interviews with highly engaged users, segmenting and uncovering critical pain points.
    • Integrated Amplitude and Google Play Console with the codebase and analyzed metrics on the Retool-based dashboard.
  2. EH

    Software Engineer @ Everwell Health Solutions

    Jul 2021 - Dec 2021Bengaluru (Remote)
    • Collaborated on an oxygen auditing platform, recording daily production & distribution, addressing 40% of anticipated barriers.
    • Restructured the existing codebase and coded reusable components that improved the code reusability by 30%.
    • Authored complete project documentation, facilitating universal understanding and boosting work efficiency by 20%.
    • Integrated OpenLayer maps to visualize distribution routes, enhancing efficiency by 40% through optimized route analysis.
  3. DO

    Flutter Developer @ Docs2Meds

    Mar 2021 - May 2021Bhilwara (Remote)
    • Built an app for doctors with enhanced appointment bookings and data storage system, reducing efforts by 40%.
    • Improved the design of the app and website by taking feedback from 10 doctors and achieved 500+ downloads in 2 months.
    • Engineered Laravel APIs' seamless fusion with frontend, incorporating charts for analytics and visualization via SyncFusion.
    • Boosted app performance by 10% through codebase optimization, fostering stakeholder alignment throughout development.
  4. CO

    Application Development Manager @ Cograd

    Apr 2020 - Apr 2021Bhilwara (Remote)
    • Directed a team of 4 developers to create a counseling app for JEE and NEET aspirants, fostering college student connections.
    • Formulated a robust product strategy and roadmap, using agile methodology, cutting product development time by 20%.
    • Spearheaded frontend development with Flutter and React, while authoring NodeAPIs and integrating Agora API for calling.
  5. PR

    Product Development Manager @ Presto

    Jun 2020 - Mar 2021Bhilwara (Remote)
    • Simplified wireframes and user journeys by 50%, eliminating unnecessary steps.
    • Established a profitable business model with the founders and improved profitability by 20% within 2 months of launch.
    • Led recruitment of 2 developers, conducted vital user research, authored PRD, achieving 100+ downloads in 1 month.
    • Orchestrated daily stand-up meetings to drive iterative product improvements. Led UI/UX design, integrated critical functions, and optimized user engagement.
    • Spearheaded the conceptualization of a community-based lending app, fostering trust and financial inclusivity within communities.
  6. QA

    Flutter Developer @ QC4 Application

    Aug 2020 - Oct 2020Bhubaneswar (Remote)
    • Spearheaded hyperlocal food app, connecting 100+ stores, driving 50k+ revenue in one month, boosting sales and orders.
    • Transformed the UI/UX, crafted 4 user personas, mapped the product journey, designed the app flow and product roadmap.
    • Integrated Razorpay payment gateway that increased transactions by 40% and provided users with multiple payment options.
    • Executed in-house alpha release & Play Store beta launch, engaging 100 users, with 30 demonstrating regular weekly activity.
  7. EE

    Web Developer @ Ecom Express Private Limited

    May 2020 - Jun 2020New Delhi (Remote)
    • Simulation Engine UI - A Django-based web app to optimize truck shipments, finding the most efficient routes.
    • Developed the end-to-end frontend design of the simulation platform, emphasizing Dynamic Rerouting and Network Reliability.
    • Incorporated JS libraries (Leaflet Routing Machine and Folium) to enable live route tracking of trucks for oxygen distribution.
    • Established shortest route connections between locations using Neo4j and Networkx.
  8. DG

    Management Intern @ Dexterity Global Group

    May 2020 - Jun 2020Bhilwara (Remote)
    • Crafted a financial aid model to assess and grant aid to underprivileged students. Devised an outreach plan and reported to senior management.
  9. DA

    Android Developer @ DaanCorona

    Mar 2020 - Apr 2020Pilani
    • A digital platform for college campus-based non-essential medium and small businesses to collect donations from customers, offering redeemable vouchers post-COVID'19.
    • Spearheaded the end-to-end customer journey, launching in May 2020 with 1000+ downloads and raising Rs. 1 Lakh in funds within 2 months.
    • Contributed to Hack The Crisis: India Online Hackathon with a team of 3 developers and 2 designers.
    • Implemented Firebase Auth and Google SignIn for user authentication via email or phone OTP.

Have something to build?
Let’s talk.

I’m currently full-time at SaaS Labs and taking on a select number of freelance projects on the side. I’m always open to chat, connect with new people and explore new opportunities.

Email meBook a callLinkedIn
Anubhav Ajmera, smiling